Meals on Wheels America Sparks the Movement Needed to Address a Growing Need

June 19, 2015

Jenny Bertolette, Communications Director, Meals on Wheels America

Conference LogoEach year at the Meals on Wheels Annual Conference and Expo, local program leaders from across the country join experts in the senior nutrition and nonprofit fields to collaborate and address the challenges and opportunities that will face senior nutrition programs and their clients.

This year’s Conference, set for September 1-3 in Orlando, FL, will focus on the rapidly changing marketplace that demands we invigorate the Meals on Wheels collective and increase our mission impact. Meals on Wheels America, the oldest and largest national organization empowering local community programs to improve the health and quality of life of the seniors they serve,hopes to spark the movement necessary to reignite one of the greatest social solutions in America.

FACING THE KEY ISSUES HEAD ON

This year’s Conference is designed to address the most imminent challenges and opportunities local programs face today through two-and-a-half days of courses, workshops and keynotes. These focus areas include:

  • Leveraging the strength of the collective to raise awareness for the evolving needs of the fastest growing population in the country;
  • Utilizing technology to advance our ability to meet this future demand as the number of seniors is set to double by 2050;
  • Using metrics to validate program and client impact to influence funders, supporters and the media;
  • Preparing for the experiences, expectations and demands of tomorrow’s seniors; and
  • Exploring the impactful role and opportunities presented by competition, healthcare, new markets, SNAP and other emerging influences.

To learn more about the courses offered, visit www.mealsonwheelsamerica.org/conference.

SPEARKERS TO SET THE STAGE FOR SPARKING THE MOVEMENT

The 2015 Meals on Wheels Annual Conference keynote speakers were handpicked to inspire, motivate and challenge the status quo.

NANCY LUBLIN, DoSomething.org

Nancy Lublin

Nancy Lublin

As the CEO and “Chief Old Person” of the largest organization for young people and social change in America, and the Founder of both Dress for Success and Crisis Text Line, Nancy Lublin knows a thing or two about sparking a movement.

During what promises to be a poignant keynote on Tuesday, September 1, Nancy will relate her experience harnessing the extraordinary energy of teens through DoSomething.org to the challenges and opportunities facing Meals on Wheels at large. She will explore the importance of partnering with organizations that can complement each other’s efforts, the vital role nonprofits play in the success of this country and ways that Meals on Wheels can fend off our for-profit competitors.

HEIDI ARTHUR, The Ad Council

Heidi Arthur

Heidi Arthur

In her current position as Senior Vice President for Campaigns at the Ad Council, Heidi Arthur focuses on improving the lives of all Americans through the public service advertising programs she oversees. She has recently begun to focus much of her energy and expertise on the challenges our Meals on Wheels programs face each and every day through her most recent project: the newly-announced Meals on Wheels America Ad Council campaign.

Heidi’s keynote on Wednesday, September 2 will share the powerful impact the Ad Council has been able to create for so many important causes over the last 73 years. And, most important, she’ll focus on how they are working alongside Meals on Wheels America and acclaimed marketing communications agency Anomaly to meet the increasing demand for services.

JOIN US BY JULY 1 AND RECEIVE EARLY-BIRD PRICING

Courtesy: Meals on Wheels America

Courtesy: Meals on Wheels America

The 2015 Conference is a wonderful experience for anyone in the senior nutrition field. And, Full Conference registration includes an entire year of Meals on Wheels America Membership for all eligible organizations. Register today!