“Farmers’ Market Manual” is a guide on how to effectively run and manage a farmers’ market. Every aspect of running a market is addressed, including: planning, outreach and education, operationsand evaluation. Each of these four sections is broken down further into subsections. For example “Planning” includes market permits and equipment and supplies. “Operations” includes produce availability and pricing and keeping business records. The “how to” guide is followed by attachments that may be helpful in running a farmers’ market. These include everything from a general outreach letter to a sample letter for a WIC director.