This guide presents the core nutrition messages and supporting content that are specifically designed for use with the low-income mothers and children participating in Federal nutrition assistance programs. “Maximizing the Message” provides 16 audience-tested nutrition messages that address important dietary behaviors influencing the health of low-income mothers and children. The resource is designed to be used to support nutrition education efforts. The guide provides background information, a brief summary of the developmental process and research findings, as well as suggestions and tips for putting the core messages into practice. It also discusses potential communication channels and evaluation.