The School Breakfast toolkit is a comprehensive online resource providing information and tools to help promote and expand School Breakfast Programs. The toolkit covers four main topics: (1) assessing school breakfast potential, (2) strategies for program expansion, (3) involving key stakeholders and (4) marketing. Detailed instructions outline the tasks involved in addressing the four main topics. Many of the materials included on this resource are designed to be customized. Users can download PowerPoint files, information sheets, letters, and marketing materials and modify them to suit your specific needs.