World Food Program USA Launches First Things First Campaign

April 21, 2015

Submitted by Wold Food Program USA

In the days and weeks leading up to Mother’s Day, World Food Program USA (WFP USA) is celebrating mothers around the world and their dedication to the wellbeing of their children. To celebrate, we are spreading awareness about the importance of good nutrition during the first 1,000 days — the period of time from a mother’s pregnancy to a child’s second birthday.

Poor nutrition during this time can mean the difference between a promising future, or one plagued by poor health and stunted growth. This 1,000-day window determines the course of a child’s life, and in time, shapes the fate of their families, communities and the stability and prosperity of our planet.

Photo Credit: WFP USA/M. Rollins for HUMAN

Photo Credit: WFP USA/M. Rollins for HUMAN

“This Mother’s Day, we are celebrating mothers across the globe who are overcoming poverty, conflict and natural disaster to protect their children and feed their dreams,” says WFP USA President and CEO Richard Leach. “By nourishing young mothers and children, we can build a better future for generations to come.”

To prevent malnutrition in women and children, the United Nations World Food Programme (WFP) provides ready-to-eat, specialized, fortified foods to more than 10 million expectant moms and kids under the age of 2 in low-income countries. The impact is incredible, and WFP and WFP USA couldn’t do it without the support of folks around the U.S. and across the globe.

As part of our campaign, WFP USA is asking supporters to watch and share this video to remember the power of one of the basic building blocks of life: food. You can also share yours and your children’s first moments — first steps, first ice cream cones, first days of school, first times in the ocean, etc. — and tag @WFPUSA and #FirstThingsFirst to help us celebrate the value of good nutrition and a great future!

Happy Mother’s Day to all and thank you for putting nutrition first!